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15 Ways to Make Your Site Fail
During my months of using Clickthru net one thing has jumped out at me. There seems to be quite a few people who actually go out of their way to assure a low ranking of their site.
Below is a list of 15 things to do to make sure that you never get over a 2 vote. This is presented in an effort to make your attempts to make your site one that people will not want to return to easier.
The list can also be used to improve your ranking by avoiding doing these things.
The List
Use pop-ups
It is always such a joy to see the task bar fill up with pop-ups loading; especially the ones that refresh themselves. Not only do people not look at the pop-up (I close them before they load) but they crash some browsers.
Fill the page with animated images and blinking text
If you're not running a graphics design site, there is just no need for these things.
Have a page that is nothing but banners
We've all seen them. We didn't click on them the first 100 times. What makes you think that we'll click them now?
Don't look at your page after you publish it
We all enjoy seeing tags that haven't been closed and trying to figure out what words you meant to put between "the" and "out". This sure gives us a lot of confidence in doing business with you.
Show us another replicated site
We just can't see enough "Refmaker", "Ghost Surfers", or All Advantage sign up pages.
Use black text on a dark blue background
If we can't read your page we'll come back again and again to see if you've added more stuff we can't read ... sure we will.
Add music to your page that we can't turn off
Thank you for pointing out that your taste is so much better than our's. The music that we are listening to just can't compare with yours. That's why we like to listen to the music coming from the car behind us so much.
Don't title your page
You know what it's about. Why should we care? Oh, and make it better by showing us a blank screen with an "enter here" button. Yeah, that'll grab us.
Make sure you make your page loads slowly
Put all the "shockwave", "java", and "flash" applets you can find on the page. That way we should be back from the bathroom about the time it loads. Just in time to go to the next site.
Use all the frames that you can
It doesn't matter that they all probably won't load. It really doesn't annoy us to be trapped in your frame if we click on a link. It certainly doesn't bother us that we can't bookmark your site.
Make us look for the links to your other pages
Nothing excites us more than to hunt for your links to associate sites except, maybe, being lead through five pages to get to where we wanted to go.
Make it as hard as possible to contact you
Why should you want to hear from us? After all, you're showing us what you want us to buy from you. We should just be quiet and pay you money. If you do show your email address, be certain to have all the letters go to an auto responder.
Fill your page with text
Nothing will keep our attention more than a page full of writing. Please don't give us any open space. That's why so many people are getting off the Net to read books.
Don't update your site
It doesn't matter that none of the links work. They were fine when you built the page last year.
Misname your site
We all love to go to "Bob's Home page" only to see a list of 55 pay to surf programs. We'll just assume that Bob (who is not mentioned anywhere) owns all these?
The opinions above are not just mine. They have been gathered over time from web design professionals, consumers, and Net veterans.
I am aware that I am guilty of a couple of these. I try to keep my loading time down but sometimes it just doesn't work the way I plan.
To comment please drop me an email or post your thoughts on our bulletin board.
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